Brand Identity / Education
Burooj Institute
A refreshed identity and guidelines that make an education brand feel credible and current.
01
The mark
A logo built on a deliberate geometric grid, balanced for clarity at any size, from an app icon to a storefront sign.
Burooj Institute
02
Type system
Aa Bb Cc Dd Ee
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
Display / Bricolage Grotesque
HeadingThe next big thing
SubheadClear, confident, human
BodyReadable body copy set in Plus Jakarta Sans, tuned for long-form clarity and a calm reading rhythm.
03
Colour palette
Obsidian
#0A0B0E
Authority
Signal gold
#F1C91C
Energy
Cloud
#F6F5F0
Calm
Deep gold
#CAA70F
Premium
04
Packaging & collateral
Primary packaging
Shopping bag
Business cards
Stationery
Signage
Merch
Project visuals
The work, up close
Burooj Institute: the visuals behind the numbers.
Burooj Institute
AaHeadline
Palette
Burooj Institute
Logo system
Burooj Institute
AaHeadline
Palette
Burooj Institute
Colour and type
Burooj Institute
AaHeadline
Palette
Burooj Institute
Packaging
Burooj Institute
AaHeadline
Palette
Burooj Institute
Brand collateral
More work
All case studies