Home / Case Studies / Tommee Tippee
Baby & Parenting, Social Activation

Tommee Tippee: paid growth that scaled

An international baby brand entering Pakistan needed a full digital activation. We built the social and content engine that took it to the top tier and led categories like Feeding and Weaning.

#1
In key categories
360
Degree activation
Top
Tier reached
3.2x
Revenue growth
The strategy

Full-funnel system

Every rupee mapped to a stage, from first impression to repeat purchase.

Top of funnel

Awareness & video

Thumb-stopping video and UGC that introduce the brand to cold, high-intent audiences at efficient CPMs.

  • Hook-led video
  • Broad + interest testing
  • Creator UGC
Middle of funnel

Consideration

Proof, offers and social validation that move warm audiences from curious to convinced.

  • Testimonials & reviews
  • Offer angles
  • Engagement retargeting
Bottom of funnel

Dynamic retargeting

Dynamic catalog ads and abandoned-cart flows that close the sale at the highest ROAS.

  • Dynamic product ads
  • Cart recovery
  • Lookalikes
Creative that converts

Winning ad variations

We test relentlessly and scale only what works. A snapshot of the hooks and formats that won.

Winning hook High CTR
UGC video High CTR
Static angle High CTR
Carousel High CTR
Story ad High CTR
Retargeting High CTR
The trajectory

Monthly ROAS & revenue climb

M1
M2
M3
M4
M5
M6

Illustrative revenue trajectory across the first six months of the engagement.

Project visuals

The work, up close

Tommee Tippee: the visuals behind the numbers.

Tommee Tippee heroTommee Tippee
Tommee Tippee Ad creativesAd creatives
Tommee Tippee Campaign dashboardCampaign dashboard
Tommee Tippee Funnel reportFunnel report
Tommee Tippee Results viewResults view
More work

Related projects

All case studies

Let’s build something that actually performs.

Tell us where you want to go. We will bring the marketers, the engineers, and a plan to get you there.

Chat with us