Baby & Parenting, Social Activation
Tommee Tippee: paid growth that scaled
An international baby brand entering Pakistan needed a full digital activation. We built the social and content engine that took it to the top tier and led categories like Feeding and Weaning.
#1
In key categories
360
Degree activation
Top
Tier reached
3.2x
Revenue growth
The strategy
Full-funnel system
Every rupee mapped to a stage, from first impression to repeat purchase.
Top of funnel
Awareness & video
Thumb-stopping video and UGC that introduce the brand to cold, high-intent audiences at efficient CPMs.
- Hook-led video
- Broad + interest testing
- Creator UGC
Middle of funnel
Consideration
Proof, offers and social validation that move warm audiences from curious to convinced.
- Testimonials & reviews
- Offer angles
- Engagement retargeting
Bottom of funnel
Dynamic retargeting
Dynamic catalog ads and abandoned-cart flows that close the sale at the highest ROAS.
- Dynamic product ads
- Cart recovery
- Lookalikes
Creative that converts
Winning ad variations
We test relentlessly and scale only what works. A snapshot of the hooks and formats that won.
Winning hook High CTR
UGC video High CTR
Static angle High CTR
Carousel High CTR
Story ad High CTR
Retargeting High CTR
The trajectory
Monthly ROAS & revenue climb
M1
M2
M3
M4
M5
M6
Illustrative revenue trajectory across the first six months of the engagement.