Brand Identity / FMCG
Alpine Gelato
A complete identity, from the mark and type to packaging that sells on the shelf.
01
The mark
A logo built on a deliberate geometric grid, balanced for clarity at any size, from an app icon to a storefront sign.
Alpine Gelato
02
Type system
Aa Bb Cc Dd Ee
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
Display / Bricolage Grotesque
HeadingThe next big thing
SubheadClear, confident, human
BodyReadable body copy set in Plus Jakarta Sans, tuned for long-form clarity and a calm reading rhythm.
03
Colour palette
Obsidian
#0A0B0E
Authority
Signal gold
#F1C91C
Energy
Cloud
#F6F5F0
Calm
Deep gold
#CAA70F
Premium
04
Packaging & collateral
Primary packaging
Shopping bag
Business cards
Stationery
Signage
Merch
Project visuals
The work, up close
Alpine Gelato: the visuals behind the numbers.
Alpine Gelato
AaHeadline
Palette
Alpine Gelato
Logo system
Alpine Gelato
AaHeadline
Palette
Alpine Gelato
Colour and type
Alpine Gelato
AaHeadline
Palette
Alpine Gelato
Packaging
Alpine Gelato
AaHeadline
Palette
Alpine Gelato
Brand collateral
More work
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