Brand Identity / FMCG
Alpine Gelato
A complete identity, from the mark and type to packaging that sells on the shelf.
01
The mark
A logo built on a deliberate geometric grid, balanced for clarity at any size, from an app icon to a storefront sign.
Alpine Gelato
02
Type system
Aa Bb Cc Dd Ee
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
Display / Bricolage Grotesque
HeadingThe next big thing
SubheadClear, confident, human
BodyReadable body copy set in Plus Jakarta Sans, tuned for long-form clarity and a calm reading rhythm.
03
Colour palette
Obsidian
#0A0B0E
Authority
Signal gold
#F1C91C
Energy
Cloud
#F6F5F0
Calm
Deep gold
#CAA70F
Premium
04
Packaging & collateral
Primary packaging
Shopping bag
Business cards
Stationery
Signage
Merch