Outlet Launching
Little Darling Zubaidas
Brief:
Little Darling Zubaidas is one of the leading baby brands. Their expansion across cities in a short span of time was a challenge not only in operations but marketing as well. Envision was trusted & delivered the results expected. With 16+ outlets within 5 months span & that too in the pandemic was a mammoth task nonetheless.
Challenges:
Every city has its own dynamics, customer psyche & consumer personas. Had to find the right target audience & get the message spread across in a short time span.
Digital Activation
Tommee Tippee
Brief:
Tommee Tippee is an internal brand that was trying to set foot. The brand needs digital activation from all digital positions. Team Envision proposed a 360 Marketing plan that got approval and appreciation from the international team. Envision uplifted the brand to the top tier which now also leads in some of the categories like the Feeding & Weaning product range.
Challenges:
The first steps are considered to be the hardest. With trust from the brand Envision not only devised but executed some bold marketing strategies challenging not only the competitors in terms of innovation, consumer journey & product experience digitally & physically on the ground resulting in switch & conversion.
Digital Activation
Trax
Brief:
Trax is a renowned courier company offering reliable and efficient delivery services to businesses and individuals. With a vast network and a commitment to exceptional customer service, Trax approached Envision to strengthen its brand presence, expand its customer base, and establish a prominent position in the competitive courier industry.
Action:
Envision developed a content strategy that focused on highlighting Trax's reliability, efficiency, and exceptional customer service. This included creating engaging visuals, informative videos, customer testimonials, and timely updates on service enhancements, ensuring that Trax's value proposition was effectively communicated.
